About

ETHOS

If you know me, you know I like bikes of all sorts. But especially Cannondales. With rim brakes. With horizontal top tubes. With poor tire clearance. With smoothed alloy welds. Basically all those things that are no more – I like that stuff.

I also like to dabble in art.

The Høj Lab (pronounced "hoy") is an ever-evolving, one-man passion project based out of North Carolina, USA dedicated to clean, meticulous bicycle builds with a particular emphasis on early Cannondale restorations (think late 80's to early 2000's). As a complement to my bicycle builds, I also enjoy creating technical, digital pen & ink illustrations of bicycles and their components.

Although I currently operate out of North Carolina, I was originally born and raised in Salt Lake City, Utah. I grew up surrounded by mountains and found fulfillment exploring the numerous nearby canyons by bike. When I was 10 years old my mom signed me up for some private art lessons after school (thanks mom!), and I've continued to dabble in both art, and bikes, ever since. In fall of 2014 I decided to open up a small online shop and sell prints of some of my pen & ink bicycle-centric drawings.

Since then, I have been thrilled by the response to my artwork and have developed a real passion for creating quality bicycle-themed prints for my customers. As of 2023, my art can be found hanging in more than 4,000 homes and businesses around the world, and has been on display at Basso Bicycle headquarters in Treviso, Italy, the Campagnolo headquarters in Vicenza, Italy, and Bianchi Bicycles and Cafe in Milan, Italy.

There are many more miles to go with this hobby of mine and I hope you come along for the ride!

-Høj

Find me on Instagram! @hoj_art

There are a few operating principles around here that constitute what I call the Høj Lab "Ethos".

This is not a full-time gig, and I like it that way. It keeps things fun. Think of this as my passion project, side hustle, or hobby.

"Rapid growth" and "building an audience" are not my primary focus here. Things get posted when they're ready to get posted. If you need to scratch that dopamine itch with more regular content, there are countless avenues for that in today's world. This site is not one of them.

Giving new life to an old, abused, and neglected bicycle will always be more fulfilling than buying brand new.

The best bike is the one that you're riding.

CAAD frames are great. The people saying that CAADs ride "harsh" and "unforgiving" are the same people who used to ride these bikes with 21 mm tires pumped up to 120 psi.

Rim brakes worked great for decades and decades. Nothing has changed. They still work great.

The correct answer, when asked, is "horizontal top tubes".

Dropped seatstays are "meh".

Wrenching on your bike can be just as enjoyable as riding your bike. If it's not, you're doing it wrong.

You don't need a power meter to ride your bike.

A ride is a ride... even if it's not recorded on Strava.